Sunday, February 10, 2013

Incentive for Parents ... Restaurant's Well-Behaved Kids Discount

"To Laura King, her three children were acting normal while enjoying dinner at an Italian restaurant in their hometown in Washington state. But staffers of the restaurant Sogno di Vino in Poulsbo were so impressed with her children's table manners during their Feb. 1 dinner that they thanked her kids and gave the family of five a bowl of ice cream.It wasn't until King got home that that she noticed a $4 "well behaved kids" discount on her receipt to cover the dessert. A friend posted a picture of the receipt on the website Reddit, and the story took off," the AP reports.
"The server said staff didn't even know there were kids at the table," said King, whose children are 2, 3, and 8 years old ...Sogno di Vino owner Rob Scott said servers have the discretion to offer a discount to customers, adding that this wasn't the first time well-behaved kids have been rewarded. What was different this time was that one of the staffers wrote it out in the receipt.

Friday, January 4, 2013

Celebrating the First Flush?

"For parents, milestones worthy of commemoration in a young child’s life can include the loss of a first tooth or the first trip to the barbershop. Training a child to use the toilet, however, is often met with much less enthusiasm," the New York Times reports.
To market its Huggies Pull-Ups training pants for toddlers, the Kimberly-Clark Corporation has opted for an advertising campaign that focuses on celebrating that first flush with fanfare in the hope of making the potty training process more enjoyable for parents and their children ...
For a television ad for English-speaking mothers, Ogilvy cast a family with a child who was about to go through toilet training, not actors, said Dave Metcalf, group creative director at Ogilvy. The ad, which was shot in Vancouver, features a toddler who flushes the toilet at his parents’ encouragement and then hears a commotion outside the house.
The family opens the front door and sees a parade celebrating the child’s first flush, replete with floats, acrobats and a marching band. The family was not told about the parade, Mr. Metcalf said, so their reactions of surprise were genuine.

Thursday, November 15, 2012

Mass Killing of Non-Native (Rats)

"The unique bird and reptile species that make the Galapagos Islands a treasure for scientists and tourists must be preserved, Ecuadorean authorities say — and that means the rats must die, hundreds of millions of them," the Washington Post reports.
A helicopter is to begin dropping nearly 22 tons of specially designed poison bait on an island Thursday, launching the second phase of a campaign to clear out by 2020 non-native rodents from the archipelago that helped inspire Charles Darwin’s theory of evolution.